About
Hi, I'm Rob.
Career and leadership coach, author, and the person who's been on the hiring side of the table for 20+ years.
I've spent 20+ years in operations, human resources, talent development and org design at Domino's, Yum Brands, Anthem, Dominion Energy and Applebee's. I've been the one reading the resumes and making the hiring call, and I know what it takes to succeed once you're in the door. Now I'm on your side of the table. I'm based in the Richmond, Virginia area and coach clients by video anywhere in the U.S.
Meet Rob in 90 seconds
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Today I'm also Lead Consultant with Origamic Solutions, where I lead organizational and leadership development work. People First Coach is where I work one-on-one: career coaching, assessments and coaching for leaders.
Why I started People First Coach
I have a passion for developing people, and for giving them the tools to grow their impact and influence. I've always believed people deserve support early: before the promotion, before the first day, before the interview. Too often, help shows up after someone is already struggling. My goal is to give you the tools and the confidence up front, so you can step into what's next ready.
What I saw from the hiring side
The same things cost good people the job, again and again:
- Walking into interviews unprepared, hoping to wing it
- Answers that stayed too general, with no real examples or numbers to back them up
- Resumes, emails and follow-ups that weren't clean or thoughtful
- And the big one: never actually asking for the job
The good news? Every one of these is fixable, and that's exactly what we work on together. (Yes, you're allowed to ask for the job. Out loud. We'll practice.)
What I wish I'd known at 22
At 22, I wish someone had shown me what was possible. I loved teaching, and I assumed that meant a classroom. It took me years to discover that same passion could become a career in leadership development: teaching adults, coaching leaders and building programs that help people grow.
Doing what you love and getting paid for it can overlap, but most people never see all the ways it can. That's why I help you explore your options first, before you lock into a path.
From Uncertainty to Impact: A New Leader's Playbook
I tell the full story, and share the tools I wish I'd had, in my book. My next one, SEEN: Stop Judging. Start Connecting., about the generations at work, is coming spring 2027. Get it on Amazon · About the book
What a session with me is like
Light, but thought-provoking. It's a safe space to say "I have no idea what I'm doing" out loud. I'm not here to lecture you or hand you a script. I'm your thinking partner. We figure it out together, and you leave clearer than you came in.
Outside of work
You'll find me spending time with my family, taking a weekend trip somewhere new, or saying yes to the next adventure.
My commitment to you
I fully support and follow the ICF Code of Ethics. The biggest promise in it: what you share with me stays between us. I don't share anything about our sessions or your results with anyone, including an employer who pays for your coaching, unless you give me permission. The only exceptions are the rare ones the law requires, like when someone's safety is at serious risk.
Credentials
